The person behind the products

Magnetic 28 is the software studio of Benjamin Morrison — a founder, builder, and operator who has been shipping products since 2015.

Benjamin co-founded Penji, a higher education SaaS company that scaled to over 100 schools and surpassed $1M in annual recurring revenue. That experience forged a deep understanding of what it takes to build software that real people pay for, rely on, and recommend.

Magnetic 28 is the next chapter — a studio dedicated to building bold, useful, and beautifully crafted software across every category imaginable. From privacy-first desktop tools to AI-powered productivity systems to hardware-software hybrids, the only constant is the drive to create.

The name is simple. Magnetic — because great products attract. 28 — because some numbers carry weight.